The decision on who to target, and how that target market will perceive the product/service/offering versus the competition is one of the most important decisions an emerging company faces. DVDAssociates helps companies make those decisions, using sophisticated positioning and segmentation approaches. By leveraging value and pricing, our clients gain distinctive competence, and build the basis for sustainable competitive advantage. Our entrepreneurial marketing experience includes:
Focus groups and Web-based surveys
Business Cases
Product concept testing and New Product Roll outs
Return on Investment (ROI) and Total Cost of Ownership (TCO) Analyses
Market analysis and pricing models for analyst and investor presentations
